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It seems puzzling but in fact, it’s rather simple. Step into your baby’s shoes - what happens when they throw something onto the floor?  1. They throw the object. 2....

It’s a common misconception that parents must buy baby toys that light up, make sounds, and play music. While having one or two of these toys can be interesting for...

Some people think gendered play is a thing of the past, but it’s still alive and well today. We often see boys who are obsessed with cars and trucks, while...

If you have a child, chances are, you’ve heard of some of these names. These people were trailblazers in early childhood development and education, and many of their ideas live...

Fun fact: all babies are born NOT scared of heights! That may seem odd given that many adults are scared of heights. When you think about it, it makes perfect...

You may have heard of this term being described as ‘knowing that an object exists even when it’s out of sight’. This is technically correct, but why does it even...

If you’re like us, this is about the stage during which you start to obsess over developmental milestones. There are a lot of resources available regarding milestones, such as what...

Your baby is born with more synapses (connections between neurons) than you have in your brain. Over time, experiences shape how these synapses are pruned. By about 3 years old,...

You’ve heard the term ‘age-appropriate’ too many times by now but there’s a reason as to why everyone keeps saying it. According to the Center on the Developing Child in Harvard, children...

Inevitably, babies at this age will put everything into their mouths. That’s why it’s crucial to establish a cleaning routine for their toys. As a toy maker, here are our...

Sensory bags have all the benefits of sensory play minus the mess! You can put things inside the bag that you might not usually let your baby explore, like small...

You may have heard the term ‘attachment’ being thrown around. Psychologists Bowlby and Ainsworth popularized the term through their ‘attachment theory’ and to date, many modern parenting techniques still incorporate...