Experience the magic of active play using passive toys

✓ No screens or electronics

✓ Age-appropriate designs encourage children to explore

✓ Safety-tested against ISO International Toy Safety Standards

Explore play kits

You’ll never look at your baby’s toys the same way again 

Encourages interaction between you and your child

Encourages your child to play alone 

Your child does the work

The toy does the work

Improves concentration through play

Makes children easily distracted 

Entertainment through problem-solving

Entertainment through watching 

Made from natural materials and 100% food-grade silicone

Made from plastics (which go into your baby’s mouth!) 

Trusted by thousands of families like yours