Find the right play kit for your child

Because playtime is Learning Time
Modern parents know that playtime is not just about entertainment and distraction - it's an opportunity to bond and learn together. Now, all that’s missing is the right tools.

Designed for each stage of play
At the core, we are educators. We design each product to match your child’s stage of development, and include guidance for parents too.

Feel confident that you're giving your child the best
✓ No screens or electronics
✓ Age-appropriate designs encourage children to explore
✓ Safety-tested against ISO International Toy Safety Standards
Shop individual products
You’ll never look at your baby’s toys the same way again

Encourages interaction between you and your child
Encourages your child to play alone
Your child does the work
The toy does the work
Improves concentration through play
Makes children easily distracted
Entertainment through problem-solving
Entertainment through watching
Made from natural materials and 100% food-grade silicone
Made from plastics (which go into your baby’s mouth!)
